DC SUPER HERO GIRLS “SHE’S LIKE ME”
With the launch of their new tv show on Cartoon Network, DC Warner Bros tasked us to promote the show with the underlying theme of friendship, teamwork and girl empowerments. We leverage this opportunity to let girls know that they’re super hero in their own right. Instead of focusing on girls wanting to be like their favorite super hero character, we want to flip the script by showing their favorite super hero is already like them.
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My involvement includes oversaw photoshoot and post-production, developed art direction and executed designs for this campaign.
Heroine Photography
We developed a series of heroine images that can be used across media to help bring this campaign to life.
Credits
AGENCY: The Woo
CLIENT: DC Warner Bros
EX. CREATIVE DIRECTOR: Valerie Moizel
ASSOCIATE CREATIVE DIRECTOR: Brock Pisciotta
ACD/COPYWRITER: Amanda Wallace
ART DIRECTOR: Darren Nguyen