LENOVO THINKBOOK GLOBAL PRODUCT LAUNCH
This campaign aimed to demonstrates how a ThinkBook-equipped office looks, feels, and operates through entertaining slice-of-life scenes—focusing on the ways in which that setting inspires employees to be their best while driving positive outcomes for the business.
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I was tasked with overseeing pre-production, photoshoot, post-production as well as developing the art direction, executed and oversaw design for this campaign.
Credits
AGENCY The Woo
CLIENT: Lenovo
EX. CREATIVE DIRECTOR: Valerie Moizel
ACD/COPYWRITER: Jonathan Miller
SENIOR ART DIRECTOR: Darren Nguyen
ART DIRECTOR: Nathan Huft
DESIGNER: David Ruelas
DIRECTOR/EDITOR: John Wynn